In this short video Chris Hudson, Director of Distribution UK at M&G, introduces a new way for advisers to help clients better understand the PruFund range.

Developed in partnership with Money Alive and Intelliflo, the video explains key features such as smoothing, diversification, Expected Growth Rates (EGRs), and Unit Price Adjustments (UPAs) in a clear, engaging format.

Designed for today’s hybrid advice world, it supports Consumer Duty by reinforcing client understanding through simple animation, client-friendly language, and a short interactive recap creating a valuable audit trail and enhancing adviser-client conversations. Access the videos for free.